Freud’s World Has Become a Tough and Lonely Place for Mothers
Sigmund Freud and his nephew Edward Bernaise pretended to champion women’s rights. But were they genuinely interested in inequality? And what impact has Freud’s work had on mothers specifically?
Let’s look at their legacy…
Liberty or Slavery to Addiction
During the suffragette movement in the early 1900’s—when women fought for the vote—the high profile pair were heavily involved in high exposure publicity events.
Women were taught that being liberated meant to act like men. Fly aeroplanes, drive fast cars, be less inhibited about sex and first and foremost fight for your right to smoke and drink.
Eddy and Siggy appeared to be engaged in promoting women’s liberty but were, in fact, actively employed marketing two of the most addictive substances that can be sold legally to the public; alcohol and cigarettes.1
And this was just the start of the bad deal women would get. . .
The marketing focus groups Freud and Bernaise established went on to usurp a mother’s executive authority in her home for household purchases.1
Many strategies were developed and applied to shift the decision making power for purchases in households to children. $15-17 billion a year is now spent by companies advertising to children in the US. Over $4 billion was spent in 2009 by the fast-food industry alone. Children now wield enormous purchasing power, both directly and indirectly (indirectly in the sense that they can persuade and influence parents on what to buy). 2
This social engineering which stripped parents of a most critical executive function in their homes undermines fathers as well. Mother and father no longer discuss spending as an executive function; instead, they have been left, like servants, trying to keep up with their children’s demands.
If that is not enough, Freud’s biggest legacy—in the end—is a world that now blames any mental health issues we might have on our mothers.
No matter what emotional problems we might suffer, we have been taught to blame the very person who has probably loved and given us more than anyone else in the world.
Why find the courage to take responsibility for our own vices and failings when mothers are such an easy and convenient scapegoat for us all?
Meanwhile, older women have lost their position as matriarchs of their family dynasty and have—in Australia and perhaps other countries in the world—become the fastest-growing demographic of homeless people.
Mothers are just humans who have usually done their best under increasingly difficult circumstances. They are not the evil villains that Freud and close to a hundred years of Disney movies and so much other marketing propaganda have led us to believe.
For mother’s day, this year give your mother what she really wants
1. Take responsibility back for your own emotional problems. Doing so will let your mother off the hook but also put the power to improve your situation back in your own hands.
2. Give your mother authority where authority is due. Let her hold a position of pride in your family hierarchy.
3. Tell Freud and his nephew and the millions of marketers they have inspired to get out of your head.
Corporations have become our mothers in an increasingly dangerous and shallow world. More than any time in history, mothers need love, compassion, respect and authority re-established in their homes.
1 – The Century of the Self BBC – https://youtu.be/eJ3RzGoQC4s
2 – https://www.globalissues.org/article/237/children-as-consumers#Advertisingtochildrenisbigbusiness